Terms of Use

BusinessEye is provided by Medina Camps Consulting Company, a company registered in the Kingdom of Saudi Arabia, with its address at Al Madinah, Al Mabuth District, Saudi Arabia. Our commercial registration number and VAT number are shown on our invoices and in the service agreement. Our contact details are set out in the section “Contact”.

By signing a service agreement that refers to these Terms, by creating or using an account, or by using any part of the service, you accept these Terms on behalf of the business you represent and confirm that you are authorised to do so.

Agreements, approvals, signatures and notices made electronically through BusinessEye, including signing a contract by link and approving a contract amendment in the application, have the same legal effect as written documents in accordance with the Electronic Transactions Law. Our electronic records of these actions, including activity logs, serve as evidence of the actions recorded in them unless proven otherwise.

The service is provided on the basis of a service agreement concluded with the Customer, including the package selected in it (the “Service Agreement”). The Service Agreement determines in particular the fees, payment terms, term, renewal and termination, the equipment provided and the add-ons booked.

These Terms govern the use of the software and form part of the Service Agreement. In the event of a conflict between these Terms and the Service Agreement, the Service Agreement prevails.

BusinessEye is intended exclusively for businesses and for professional use, not for consumers. You confirm that you use the service in the course of your commercial activity and that your business holds the licences required for its activity in the Kingdom. The person who accepts these Terms must be at least eighteen (18) years old and have the legal capacity and authority to bind the business. You are responsible for all persons you authorise to use the service.

BusinessEye enables businesses to manage the information shown on screens at their premises and related digital services, including:

Add-ons are available only if they are booked under the Service Agreement and activated by us. If an add-on is cancelled, the related content is not deleted, but the related functions are no longer available.

We may develop, change or replace functions of the service, provided that the essential features of the booked package are not materially reduced during the term of the Service Agreement.

• a remote control application for shop owners and staff, with a live preview of the screen;
• display pages for screens at shop entrances showing availability, waiting times, opening hours, offers, posters and other pages;
• management of several screens, branches and branch logins with permissions;
• a gallery of images, posters and designs;
• add-ons, where booked: the poster designer, AI-generated posters, a digital menu, a car catalogue and room screens for hotels, social media management (publishing, content calendar, one inbox for comments, messages and reviews, statistics and automatic replies), a CRM for customers, cases, tasks and the team, a call center for all branches, and marketing measurement that compares advertising costs with real bookings and calls.

You must provide accurate and complete information and keep it up to date. Login credentials are personal and must be kept confidential. The initial password must be changed at the first sign-in.

The administrators of your account can create branch logins, assign screens and grant permissions. You are responsible for all actions taken through the logins of your business, for the permissions you grant, and for promptly removing the access of persons who are no longer authorised (for example by blocking the login or by using “sign out on all devices”).

You must notify us immediately of any unauthorised use of your account or any security incident.

To provide support, correct errors, set up the service or demonstrate it to you, our authorised staff may access your account (“view as customer”). Such access is logged. Our staff will not approve or reject contract amendments on your behalf.

“Content” means all texts, images, logos, posters, designs, prices, menus, opening hours, posts and other materials that you or your users upload, create or publish through the service. As between you and us, you retain all rights in your Content.

You grant us a non-exclusive, royalty-free licence, for the term of the Service Agreement and any retention period thereafter, to host, store, copy, process, technically adapt (for example resize or convert), display and transmit your Content, solely to the extent necessary to provide, secure and support the service, including publishing it on the channels you select.

You are solely responsible for your Content and for the accuracy of the information it contains, including prices, offers, opening hours and product information shown on screens, menus and social media.

You warrant that your Content and its use comply with the laws of the Kingdom of Saudi Arabia and do not infringe the rights of others. In particular, your Content must not:

Advertising must comply with the regulations of the competent authorities, including those on commercial advertising and media content. Without being obliged to monitor Content, we may remove or disable Content that we reasonably believe breaches these Terms or the law, or where a competent authority requires it, and will inform you where permitted.

• violate public order, public morals or Islamic values, or contain indecent, offensive, defamatory, discriminatory or violent material;
• promote alcohol, narcotics, gambling, tobacco products where their advertising is prohibited, or any other prohibited goods or services;
• advertise prescription-only medicines, make unlicensed health or medical claims, or otherwise contravene the requirements of the Saudi Food and Drug Authority (SFDA);
• be misleading, including false or outdated prices, discounts or offers; prices shown to consumers must be accurate and displayed as required by consumer protection rules (including the inclusion of VAT where required), and discounts and promotions must have any licence required by the Ministry of Commerce;
• omit information required by law, such as calorie information on the menus of food establishments where required by the SFDA;
• use images, logos, trademarks, fonts, music or other works without the necessary rights or permissions;
• use the national flag, the national emblem, religious texts or images of public figures in a manner that contravenes the applicable regulations;
• contain personal data of other persons without a legal basis, or images of persons without their consent;
• contain malware or links to unlawful content.

If the AI posters add-on is booked, you can create and adjust posters by describing them. AI-generated texts and images are produced automatically and may be inaccurate, incomplete, unsuitable or similar to content produced for others. You must review every poster before publishing it, in particular prices, dates, spelling and the suitability of images. You are responsible for any AI-generated content that you publish. Results depend on the descriptions, photos and settings you provide and may differ from request to request; we do not guarantee that a result will meet your expectations or requirements, and dissatisfaction with AI results does not entitle you to a refund, price reduction or compensation.

The number of AI posters per month and other limits are set out in the Service Agreement or shown in the application. We may refuse requests that breach these Terms or the usage policies of our AI provider.

To the extent permitted by law, you may use the posters created for you for your business. We give no assurance that AI-generated content is protected by intellectual property rights or is free of the rights of third parties.

If you use the Call Center add-on or our call app, you are responsible for informing callers that calls may be recorded, transcribed and evaluated, for example through an announcement, and for obtaining their consent where the law requires it. AI summaries and quality evaluations may be inaccurate; they are aids and must not be the sole basis for decisions about callers or employees.

If you use the Marketing add-on, you are responsible for informing the visitors of your website about the measurement and obtaining their consent where required, and for transmitting booking data, including telephone numbers, only lawfully. Reports of conversions to advertising platforms and changes to campaigns or budgets are carried out on your instruction in your own advertising accounts; you are responsible for your advertising spend.

The data of your customers that you manage in the CRM remains your data, and we process it only on your behalf as described in the Privacy Policy. You are responsible for its accuracy and lawful use and for answering requests from your customers; the CRM provides functions to export and anonymise the data of a person.

Certain functions rely on third-party services, including social media platforms (such as Instagram, TikTok, X, Facebook, Google Business Profile and Snapchat), our social media connection provider Zernio, OpenAI and Google (Gemini) for AI functions, Google for maps, the advertising platforms you connect (Google Ads, Meta, TikTok, Snap), your own telephone system, booking system or hotel system, and providers of hosting, email and messaging services. When you connect or use such services, their terms and policies also apply and you must comply with them, including each platform’s rules on advertising, branded content and the use of music.

We are not responsible for the availability, changes, decisions or actions of third parties, including the suspension or restriction of your social media accounts, the rejection or removal of posts, or changes to their interfaces that limit functions of the service. Posts are published on your instruction and in your name.

You may use the service only in accordance with these Terms and the law. You must not, and must not permit others to:

Display page addresses, pairing codes and contract links are confidential and may only be used for their intended purpose.

• copy, modify, decompile, reverse engineer or attempt to obtain the source code of the service, except as permitted by mandatory law;
• access or attempt to access the accounts, data or screens of other customers, or test, scan or circumvent security measures;
• attack, overload or disrupt the service, including by denial-of-service attacks or by introducing malware;
• use robots, scrapers or other automated means to access the service, except through functions we provide for that purpose;
• circumvent usage limits, add-on restrictions or permissions;
• resell, sublicense, rent or otherwise make the service available to third parties without our written consent;
• use the service for any unlawful purpose or in any manner that constitutes an offence under the Anti-Cyber Crime Law or other laws.

We use reasonable efforts to keep the service available and to correct errors within a reasonable time. We do not guarantee uninterrupted or error-free operation. The service may be temporarily unavailable due to maintenance, updates, failures of third-party providers or events beyond our control; we will try to carry out planned maintenance at times of low use.

Updates are installed automatically, including on display screens, without any action on your part. Display screens depend on a working internet connection, power supply and suitable devices at your premises, which are your responsibility unless otherwise agreed. If the connection is interrupted, screens continue to show the last available content for a period of time.

Support is provided through the contact channels stated in the Service Agreement or in the application.

Ownership of any screens, stands, players or other equipment provided by us is governed by the Service Agreement. Unless the Service Agreement provides otherwise, where equipment remains our property you must use it with reasonable care, keep it at the agreed location, not modify it or remove its identification labels, inform us of any damage or loss without delay, and return it in good condition, normal wear and tear excepted, at the end of the Service Agreement. You bear the risk of loss of or damage to equipment at your premises, except where caused by us or by a defect in the equipment.

Fees, advance payments, setup or purchase amounts, add-on prices and payment terms are set out in the Service Agreement and in our invoices. Invoices are issued electronically in accordance with the requirements of the Zakat, Tax and Customs Authority. Taxes are charged as required by law.

Amounts are payable on the due dates stated in the Service Agreement or the invoice.

We may suspend access to the service in whole or in part if payments remain overdue after a reminder, if you materially breach these Terms or the Service Agreement, if your use poses a security risk or may cause harm to us or to third parties, or if a competent authority requires it. During a suspension, display screens may show a black screen and the application may be locked.

Suspension does not delete your data. We will lift the suspension promptly once the reason for it no longer exists. Where reasonably possible, we will notify you before suspending the service, except in urgent cases.

The term and termination of the service are governed by the Service Agreement. In addition, we may terminate for cause by written notice if you materially breach these Terms and do not remedy the breach within fourteen (14) days of notice, or with immediate effect in the case of serious violations of the law.

Upon termination, access to the service ends. Upon your request made within thirty (30) days after termination, we will provide you with a copy of your images and posters in a common format where technically feasible. Thereafter we may delete your Content and account data, except for data that we are required or permitted by law to keep, such as contracts, invoices and records subject to statutory retention periods.

Provisions which by their nature are intended to survive termination, including those on intellectual property, liability, indemnity and governing law, survive termination.

The service, the software and its design, the templates, menu designs and motifs, and our trademarks are owned by us or our licensors and are protected by the Copyright Law and other intellectual property laws. Subject to these Terms and the payment of the fees, we grant you a non-exclusive, non-transferable right to use the service for your business during the term of the Service Agreement.

Posters that you create with our templates may be used for your business, including after the end of the Service Agreement. The templates, fonts and other components of the service may not be extracted or used separately from the service, except as permitted by their respective licences.

If you send us suggestions or feedback, we may use them without any obligation to you.

With the Service Agreement you allow us to name your business as a BusinessEye customer, using your business name and logo, on our website, in presentations and brochures and on our social media, for example in a list of references. This permission is non-exclusive and free of charge.

We show your name and logo unaltered and only to indicate that you use BusinessEye. We do not publish your Content, figures or customer data in this context.

You may withdraw this permission at any time by written notice, including by email or WhatsApp. Withdrawing it has no effect on the service.

To the extent permitted by applicable law, the service is provided “as is” and “as available”. Except as expressly stated in these Terms or in the Service Agreement, we give no warranties or representations, whether express or implied, including as to fitness for a particular purpose, business results or increases in sales, or the accuracy of AI-generated content.

Nothing in these Terms limits or excludes liability for fraud, gross negligence or wilful misconduct, or any other liability that cannot be limited or excluded under applicable law, including the Civil Transactions Law issued by Royal Decree No. (M/191) dated 29/11/1444H.

Subject to the preceding paragraph, we are not liable for indirect or consequential damage, for loss of profit, revenue, business opportunities, goodwill or data, or for damage resulting from your Content, from third-party services, from interruptions of the internet connection or power supply at your premises, or from your failure to comply with these Terms.

Subject to the first paragraph of this section, our total liability arising out of or in connection with the service, whether in contract, tort or otherwise, is limited to the fees actually paid by you for the service in the three (3) months preceding the event giving rise to the claim.

You will indemnify and hold us harmless against claims, fines, damages and reasonable costs (including reasonable legal fees) asserted by third parties or imposed by authorities that arise from your Content, from your use of the service in breach of these Terms or the law, or from the actions of your users, provided that we inform you of such a claim promptly and allow you to participate in its defence.

Neither party is liable for any failure or delay in performance caused by events beyond its reasonable control, such as natural disasters, epidemics, war, civil unrest, acts of government, widespread failures of power, internet or telecommunication networks, or failures of essential third-party providers, for as long as such event continues. The affected party will inform the other party and take reasonable steps to limit the effects. Payment obligations for services already provided are not affected.

We may amend these Terms, for example to reflect changes in the law or in the service. We will notify you of material changes by email or in the application at least thirty (30) days before they take effect, unless a shorter period is required by law or for security reasons. If you object in writing before the change takes effect, the previous version continues to apply to you until the end of the current term of the Service Agreement, unless the change is required by law. Otherwise, continued use of the service after the effective date constitutes acceptance.

Changes to these Terms do not alter the fees, term or other conditions agreed in the Service Agreement; these can only be changed by amending the Service Agreement.

The following provisions also apply:

• Entire agreement: these Terms, the Service Agreement and the documents referred to in them constitute the entire agreement between you and us regarding the service.
• Assignment: you may not assign or transfer your rights or obligations without our prior written consent. We may assign the Service Agreement to an affiliate or to a successor of our business, provided that your rights are not reduced, and will notify you of this.
• Severability: if any provision is held invalid or unenforceable, the remaining provisions remain in full force, and the invalid provision shall be replaced by a valid provision that comes closest to its purpose.
• No waiver: a failure or delay in exercising a right does not constitute a waiver of that right.
• Notices: we may send notices to the email address registered in your account or in the Service Agreement, or display them in the application. Notices to us must be sent using the contact details in the section “Contact”.
• Relationship of the parties: nothing in these Terms creates a partnership, agency or employment relationship between you and us.

These Terms and the Service Agreement are governed by and construed in accordance with the laws of the Kingdom of Saudi Arabia.

The parties will first try to settle any dispute amicably through negotiation within thirty (30) days of written notice of the dispute. If the dispute is not settled, it shall be referred to the competent courts in Al Madinah Al Munawwarah, unless the Service Agreement provides otherwise or mandatory rules of jurisdiction require a different court.

These Terms are issued in Arabic and English. The Arabic version is the authoritative version; in the event of any inconsistency in wording or meaning between the two versions, the Arabic version prevails.

For questions about these Terms, please contact Medina Camps Consulting Company:

• Address: Al Madinah, Al Mabuth District, Saudi Arabia
• Email: info@businesseye.app
• Telephone: +966 57 314 9047
• Website: businesseye.app